Also, knowing that thousands of UK players already know and trust the site can help in your decision. On the flip side, customer support can be barebones compared to a larger online casino.Īnother plus point for going with an established online casino is that you’re more likely to have access to thousands of titles including live dealer casino games – and possibly sports betting action on the side. For example, gamification and levelling up your avatar as you progress through the casino games really add something fresh to the experience. The latest sites are often at the forefront of new ideas. Newer casino sites in the UK tend to innovate quicker than those from larger companies. It largely boils down to whether you want to go with a new online casino or one of the established brands. However, we feel that it’s vital for deciding what type of experience you’re after. This one is often overlooked by UK online casino players.